Owing to the confusion surrounding research designs and approaches, this guide briefly explores two major research paradigms, namely qualitative and quantitative along with a ‘tier approach’, namely Mixed Method Approach (Creswell, 2003). It should be noted that all the research designs fall either under qualitative or quantitative approach or both, that is mixed research…
Tag: Research Approaches
Mixed Research Approach
A mixed methods research design is a procedure for collecting, analysing, and “mixing” both quantitative and qualitative research approaches in a single study to understand a research problem. With the mixed methods approach to research, researchers incorporate methods of collecting or analyzing data from the quantitative and qualitative research approaches in a single research…