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Christoph Palmer

"The market research department is increasingly perceived as being not just responsible for the organization of research, but also for sharing and distributing knowledge and expertise in a credible and convincing way. "


Posts Tagged ‘Krejcie and Morgan Table for Determining Sample Size’


The ever increasing need for a representative statistical sample in empirical research has created the demand for an effective method of determining sample size.  To address the existing gap, Krejcie & Morgan (1970) came up with a table for determining sample size for a given population for easy reference.


Table 1: Table for Determining Sample Size for a Given Population  krejcie-and-morgan-table-of-determining-sample-size


The Table is constructed using the following formula for determining sample size: krejcie-and-morgan-formula-for-determining-sample-size-


There is no need of using the formula since the table of determining sample size has all the provisions you require to arrive at your sample size.

Proceed to read about Sampling Procedures




Krejcie, R.V., & Morgan, D.W., (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement.


Small-Sample Techniques (1960). The NEA Research Bulletin, Vol. 38.


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