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Articles
"Some people drink
deeply from the fountain of knowledge while others just gargle"
The Secrets to Business Success in ever
Changing Market Dynamics
By Anthony M. Wanjohi
Posted on August 22, 2010
The dream of every man and woman is to be successful. At times, one
wonders: what is success? What is to be successful? There are as many
answers as there are questions about success.
In today’s tough markets with unpredictable market dynamics, not all
small businesses (at times medium and large) make it. There is need to
understand the secrets behind the success of any business venture.
Various investigations have been conducted in the past to examine the
secrets of SME success. For instance, London School of Economics
conducted a study to investigate how and why key decisions made by
Small and Medium Enterprises (SMEs) had contributed to some being
significantly more successful than others. The study analyzed and
compared some businesses, namely Last FM and the Body Shop.
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