Research Approaches: Quantitative and Qualitative Research Approaches

  Owing to the confusion surrounding research designs and approaches, this guide briefly explores two major research paradigms, namely qualitative and quantitative along with a ‘tier approach’, namely Mixed Method Approach (Creswell, 2003). It should be noted that all the research designs fall either under qualitative or quantitative approach or both, that is mixed research […]

Mixed Research Approach

  A mixed methods research design is a procedure for collecting, analysing, and “mixing” both quantitative and qualitative research approaches in a single study to understand a research problem. With the mixed methods approach to research, researchers incorporate methods of collecting or analyzing data from the quantitative and qualitative research approaches in a single research […]